Portfolio
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Paid Search
I was able to be a part of 3 major promotions and a huge product launch at Disney Streaming Services. Two of our promotions involved promoting a sale for our new product, Star+, and our other promo was a week-long sale to celebrate the 2 year anniversary of Disney+.
The data down below highlights the success of the Star+ promotion in the account I manage an +858% increase in subscribers and a -75.6% in CPA.
A comparison of our Google Ads performance before I took over the account vs. after: 3.87 ROAS with increases across sales and revenue and a reduction in our CPA by -$29.10
March Madness 2024 campaign - I capitalized on the popularity surrounding Caitlin Clark and exceeded initial KPIs, driving over 38k in sales at a 3.32 ROAS.
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All campaign data since taking over the account in June 2022 - I've driven over 4.8M in revenue, with a 3.91 ROAS and a $47.24 CPA.
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Below is data for one of my accounts at Wavemaker. You'll notice around peak COVID crisis, our budgets were pulled. I acted quickly by pausing weaker keywords and ads to shift that budget over to our higher converting campaigns. The result, as you can see here, is that conversion rate ticked up, while CPA decreased. Needless to say, the clients were happy.
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Due to the NDA contract I signed, I cannot give much information about the projects I work on at Wavemaker.
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My client wanted to understand how Google Ads and Analytics work, so I created a deck for her and broke out a gameplan to get started.
Full deck:
SEO
Secured a featured snippet through on-page optimizations, which led to an uptick in revenue
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Getting keywords to rank on page 1
Spearheaded the launch of a blog, which drove over 100k organic clicks to the website. This process involved topic + keyword research and hiring + managing our content creator.
After the launch of our blog, our backlinks and domain authority score increased substantially.
Email Marketing
I was solely responsible for our email marketing efforts. I used Klaviyo to build out audience segmentation + funnels, and design & launch campaigns.
Email when someone sign-ups on the website
Example of a holiday email someone gets if they've signed up, but not redeemed credit
Giftcard gif I made for our Christmas email campaign, which bumped gift card sales by +32%
Some fun creatives we had designed for our abandoned browse and abandoned cart emails (top performing)
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Analytics from our Super Bowl 2023 campaign, which drove over 36k in revenue
Paid Social
Example of an ad I designed for our Facebook Ads campaign, which drove a $20.68 CPA. What's not pictured is the +70k in revenue it drove at a 4.54 ROAS.
High level data showcasing a retargeting campaign I built out that drove over $690,000 in sales at a 5.51 ROAS.
Here's a breakdown of the custom audience targeting used for that campaign
An example of a B2B ad creative I designed to promote our ticketing technology
A/B Testing
I ran many tests across all channels. Below are just a few examples of what I'd test:
A/B testing messaging on our paid social
A/B testing price vs. no price in button text on our email marketing
An example of the various tests we ran on our email marketing, all tracked in a spreadsheet.
Testing two different bid strategies on Google Ads
Testing two different landing pages on Google Ads
Landing Page & Conversion Rate Optimization
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A website analysis and CRO deck I created for an online fitness brand
Full deck:
A PDF of landing page optimization recommendations for our organizer platform (B2B)
Full Page:
Other Projects
An original piano piece I wrote for a nonprofit organization's marketing campaign raising money for children with cancer - they raised over 50k.
Voiceover work I did for animator nickley_art
Referral program I spearheaded to drive new organizers - this was massively successful and generated ~20 new organizers after launch
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